Koru & Ivy
From First Ad to Fully Booked.
The AI-powered system that fills your calendar — and keeps it full.
The only AI-powered platform built exclusively for beauty & aesthetics professionals — combining proven business training, done-for-you automation, and on-demand expert coaching so you can attract high-quality clients, convert them with confidence, and build a business that runs like one.
No guesswork. No agency dependency. Just a system that works — in your control, at your pace.
No waiting. No setup fees. No guesswork.
What You Get on Day One.
Your GHL subaccount is delivered
Pre-built pipelines, automations, and confirmation sequences — installed and ready to activate. You add your branding. Everything else is done.
Your AI bots are activated
Your Content Director and Meta Ads Strategist AI coaches are live and available 24/7. Ask them anything. Get expert-level answers instantly.
All 9 training modules unlock
Start with Module 1 or jump to whatever your business needs most right now. No gating. No waiting. Everything is available from day one.
Your brand positioning framework begins
The first module walks you through defining your ideal client, your offer, and your positioning — the foundation that makes every other tool in this platform work harder.
You have a clear path forward
No overwhelm. No 'where do I start?' A structured sequence guides you through implementation in the order that builds momentum fastest.
You're not alone
1:1 support sessions are available to book from day one. Tech setup, ads auditing, content creation, or CEO coaching — expert help is one booking away.
About Koru & Ivy
Where Aesthetic Excellence Meets Business Mastery
Koru & Ivy was built for the aesthetic service provider who is exceptional at their craft — and ready to build a business that matches that level of excellence.
We combine AI-powered tools with proven business strategy to help PMU artists, medical spa owners, hair professionals, and aesthetic practitioners grow with intention — not guesswork.
Our platform is modular, in your control, and built around the belief that you deserve the same caliber of strategy that Fortune 500 companies have — without the complexity or the burnout.
Start for $99From First Ad to Fully Booked.
Koru & Ivy is the only AI-powered platform built exclusively for beauty & aesthetics professionals — combining proven business training, done-for-you automation, and on-demand expert coaching to take you from running your first ad to closing your first deposit, and every step in between.
01
Mindset & CEO Leadership
Your business grows only as far as your mindset allows. Build the identity, habits, and thinking patterns of a CEO before you build anything else.
02
Client Attraction Blueprint
Define your ideal client, craft a compelling offer, and position yourself online to attract exactly who you want to work with. The foundation everything else is built on.
03
Content & Social Media Strategy
Build a content presence that establishes you as the go-to expert in your market. Learn what to post, your content pillars, your voice, and a system you can actually stick to.
04
Google My Business & Local SEO
Get your business showing up when local clients are actively searching for your services. Turn that visibility into booked appointments without spending a dollar on ads.
05
Appointment Setting & Conversion
Master the messenger script, follow-up strategy, and phone consult framework that move leads from interested to booked — consistently and with confidence.
06
Top Performing Meta Ads
Learn to build, launch, and optimize high-converting Meta Ad campaigns that generate a predictable, steady flow of qualified leads into your business every single day.
07
Pricing, Packaging & Revenue Optimization
Price with confidence, build high-ticket packages, and structure your revenue so you earn what your expertise is worth — without working more hours.
08
Client Retention & Rebooking
Your most valuable clients are the ones you already have. Build the systems that keep them coming back, referring others, and compounding your revenue over time.
09
Systems, Hiring & Scaling
Build your SOPs, make your first hire, and step fully into your role as the CEO of a scalable beauty & aesthetics business.
10
Your Free GHL Snapshot
Your pre-built GoHighLevel system comes ready to install — automations, workflows, and pipelines designed specifically for beauty & aesthetics professionals, so you hit the ground running from day one.
11
1:1 Support Sessions
Get direct, personalized support exactly when you need it. Book a paid session for technical setup, Meta Ads auditing, content creation, or CEO-level business coaching — on your terms, on your timeline.
12
Your Top 1% AI Coaching Suite
Five specialized AI coaches built exclusively for beauty & aesthetics professionals — available 24/7 for content strategy, Meta Ads, appointment setting, sales closing, and CEO guidance. Access is based on your program tier.
Honest Fit Assessment
Is Koru & Ivy Right for You?
This is for you if…
You are exceptional at your craft and ready to build a business that matches your skill level
You're tired of inconsistent leads and want a predictable, repeatable system
You've tried posting consistently but your calendar still has gaps
You want to understand your marketing — not just outsource it and hope for the best
You're willing to implement, show up, and do the work
You want to own your growth, not rent it from an agency
You're starting out and want to build the right foundation from day one
You're established and ready to systemize, scale, and step into the CEO role
This is not for you if…
You're looking for someone to do everything for you with zero involvement on your end
You want overnight results without putting in consistent effort
You're not willing to follow a system — you prefer to figure it out as you go
You believe your industry is too unique for any framework to apply
You're not ready to invest in your business growth, even at $99
You want a magic button — not a skill set you own permanently
"If you're still reading, you're probably the right fit."
Sound familiar?
You're Not The Problem. Your System Is.
You already know what it costs you when things fall through the cracks.
- —An inquiry came in. You responded too late. They booked someone else.
- —A consultation went well. There was no close. They said they'd think about it — and never came back.
- —A client loved their result. Nobody followed up. They haven't rebooked.
- —You post consistently. You get the saves and comments. The calendar still has gaps.
Multiply that across every week of the year. Add it up. That is your number.
And it is not a talent problem. It is not a commitment problem. It is not a you problem.
It is a systems problem. And systems can be fixed.
The math is simple
What Does Waiting Actually Cost You?
If your average service is $400 and you're losing just two leads per week to slow follow-up, unconverted consultations, or clients who never rebooked — that's $800 a week. $3,200 a month. $38,400 a year. Walking out the door.
Per week
$800
2 lost leads × $400 avg service
Per month
$3,200
Compounding every 4 weeks
Per year
$38,400
The real cost of no system
Koru & Ivy Foundations costs $99 for your first month. That's not an expense. That's the most asymmetric investment you can make in your business right now.
Start for $99 — Stop the Leak"The system is built. The tools are ready. The only thing missing is you."
Start for $99 TodayThe GHL Snapshot
Your CRM is included.
Fully built out.
Your CRM Is Included. Fully Built. Ready to Activate.
Most platforms give you an empty box and wish you luck.
GoHighLevel alone costs $97 a month — and that's before you've built a single pipeline, written a single automation, or set up a single confirmation sequence. Hiring a specialist to build it out for your specific business? That's another $1,500 to $3,000 — minimum — for something that may not even understand how a beauty or aesthetics business actually operates.
When you join Koru & Ivy, your subaccount arrives fully built. Custom pipelines designed for beauty and aesthetics. Automated appointment confirmations already in place. Follow-up sequences ready to go. AI appointment setting wired in and waiting.
This isn't a generic template someone repurposed for your industry. It was built for it.
What this would cost you separately
The Ascension Path
Built Around You. Designed for How You Actually Grow. Your Pace.
Most programs hand you everything at once and leave you overwhelmed. Koru & Ivy was built differently. This is a modular platform — meaning you start where you are, learn what you need, and implement as you go.
Get help when you need it — and only when you need it. Add a support session, an audit, or a coaching call on your own terms. Ascend to the next tier when you're ready to unlock more automation, more AI, and more done-for-you support. Or stay where you are until it's time.
Your pace. Your decisions. Your business.
Tier 01
Foundations
"Take the first step. Own your growth."
Build a strong business foundation powered by AI and guided by strategy. Access all training modules, two Custom AI bots, and the tools to show up, stand out, and scale.
Start Today — No Commitment
Top 1% Content Director — Custom AI for content strategy & brand voice guidance
Top 1% Meta Ads Strategist — Custom AI for paid ads strategy & optimization guidance
Full access to all training modules
Brand positioning & messaging framework
GHL snapshot — automated appointment reminders and pipelines already installed
Optional: 1:1 Content Creation Support (add-on)
Optional: 1:1 Meta Ads Audit (add-on)
Tier 02
Conversion Mastery
"Convert interest into booked appointments."
Everything in Foundations, plus two more powerful Custom AI bots for refining your booking conversations and closing consultations — plus the GHL snapshot that automates your appointment setting and follow-ups.
Currently Forming a Waitlist — Limited Spots
Everything in Foundations
Top 1% Appointment Setter — Custom AI for refining DM scripts & booking conversations
Top 1% Sales Closer — Custom AI for consultation prep, script refinement & objection handling
Adds an AI appointment setter to book consultations or a fully booked appointment with deposit
Client retention & rebooking systems
Optional: 1:1 Technical Support (add-on)
Tier 03
Acceleration Mastery
"Reclaim your time. Scale without limits."
All five AI bots plus done-for-you Meta Ads management, funnel refinement, and private Slack access. You focus on your craft — we handle the business engine that drives your growth.
Application Required — Limited Availability
Everything in Conversion Mastery
Top 1% CEO Coach — Custom AI trained on hundreds of hours of real 1:1 CEO coaching sessions
Funnel support & refinement
AI Appointment Setter bot training & optimization
Private Slack channel access
Reactivation & appointment confirmation campaigns
Optional: CEO Coaching Call (add-on)
Simple by design
How It Works
Start for $99
Join Foundations today. Your GHL snapshot is delivered, your AI bots activate, and all 9 training modules unlock immediately. No setup fees. No waiting.
Implement the System
Work through the modules at your pace. Build your offer, launch your content, run your first ads, and let the automations handle the follow-up while you focus on your craft.
Scale When Ready
When your foundation is solid and you're ready for more, ascend to Conversion Mastery or Acceleration Mastery. Or stay in Foundations as long as you need. You're always in control.
My Story
From Survival to Strategy: How Reinvention Became My Superpower.
I didn't grow up around boardrooms or business plans. I grew up surrounded by animals — foxes, peacocks, even a monkey I raised from age ten. My father was a rescuer. He taught me that anything broken could be rebuilt with patience and care.
By twelve, I was cleaning kennels and managing ledgers. By twenty, I was putting myself through college while working until 2 a.m. By thirty, I was helping take a software company public. And by forty, I was building a luxury spa during one of the worst economic collapses in U.S. history.
Now, at the helm of Koru & Ivy, I'm rebuilding again — this time creating what I believe the future of marketing should be: AI-powered, but human at its core. Built for freedom, not burnout.
The Philosophy
This isn't about hustling harder. It's about building smarter.
Koru & Ivy was born from the belief that aesthetic service providers deserve the same caliber of strategy, systems, and support that Fortune 500 companies have — without the complexity, the burnout, or the six-figure agency retainers.
Start Your Journey
Founder & CEO
Coleen Weeks
Questions
Everything you need to know.
Your next step
You Already Have the Skill. This Is the Part That Was Missing.
You didn't get into this industry to struggle for clients. You got in because you're exceptional at what you do — and you deserve a business that reflects that.
The system is here. The tools are built. The path is clear.
Think about where you want to be twelve months from now. A full calendar. A predictable pipeline. Clients who find you, trust you, and come back. That doesn't happen by accident — and it doesn't happen by waiting.
Every week you wait is another week of leads going cold, consultations not closing, and clients not coming back. The gap between where you are and where you want to be doesn't close on its own. It closes with a system.
"Start today for $99. No long-term contracts. No commitment.
Just the system your business has been waiting for."
Start Today for Only
$99
your first month
Month-to-month. No contracts. No risk.
We use cookies to improve your experience and analyze site traffic. California residents may opt out of certain data sharing under the CCPA. By clicking "Accept," you consent to our use of cookies. Learn more.