Koru & Ivy

Revenue leak diagnostic

Your ad budget is rarely the only thing costing you money.

Revenue leaks out of a funnel in five places. Most business owners only ever suspect the first one. Put your real numbers in and find out which leak is actually costing you the most.

Your numbers

One fact about your business, then five levers. Two decide how many leads you buy. Three decide how many you keep.

Your offer

Examples: $650 brows · $3,000 body contouring package · $4,500 academy · $6,500 Invisalign.

What you buy
$1,500
$8

Cheaper leads mean more of them, so this one is tempting to chase. Push it too low and the quality drops: you buy people who were never going to book. That doesn’t close a leak, it just moves it downstream.

What you keep
25%
65%
35%
Revenue
$0
Clients won
0
Cost per client
$0
Return on spend
0x

Every figure here counts one sale per client, not what that client is worth over time. A botox client who comes back quarterly for seven years is 28 appointments, not one. If your clients rebook, renew, or buy a membership, your real return is higher than what this shows.

Where it goes

A full bar is our target, not perfection — hitting it means you are where we work to get our clients. Hatched grey is how far short you are, priced at what that gap costs you a month. Green is how far past it you are, priced at what it earns you.

Your biggest leak

    Getting to your goal

    Name the revenue you want, then move the levers below to your actual results. Path A is what that revenue costs in ads if your numbers sit on our target. Path B is what it costs at your actual numbers. The difference is what the gap is costing you — or what beating it saves you.

    Target

    You’re at right now.

    Your numbers

    The same four numbers as above, repeated here so you don’t have to scroll back. Move them in either place and both stay in step.

    $8
    25%
    65%
    35%
    Path A

    At our target

    $0
    total ad spend a month, at $8 a lead and 25 / 65 / 35
    Path B

    At your numbers

    $0
    total ad spend a month, at your actual numbers

    Now find out which one of these is actually yours.

    Find out how to get it back

    30 minutes. Where it is actually leaking, what your goal really needs, and how it gets run without you doing it every week.

    These results are estimates only, based on the numbers you enter — they are not a guarantee of what your business will earn. Every business is different and real results vary.

    The targets here are what we work toward with clients, not averages and not a promise. They are not the same for every service: for some, a consultation rate of 15% is a realistic target, while for others 30% or more is normal. Price point, treatment type, how warm the audience is and how long the decision takes all move these numbers. Set them to what is realistic for the service you are actually advertising, not to the figures this tool opens with.

    These numbers also move constantly. A show-up rate that looks healthy this week can be down the next day, so they need checking at least weekly. The sooner you catch a change, the sooner you can do something about it. This tool is meant to show you where the money is going, not to promise a specific outcome.